Building a Successful Blog

January 30, 2018


Over the past few months I have had so many questions about blogging and how to create a successful blog. I do not claim to be a blogging expert  because I am new to blogging myself. With that being said, I think that my hard work and perfectionist personality really shows in my blog... So people think I know what I'm talking about!😜 On this post I am going to share the BASIC steps to creating a blog along with the secret weapon that I used while making my blog. Believe me... You'll want the secret weapon too if you are serious about blogging!

Picking a Name and a Niche:

The first thing you need to do is pick a name and a niche! Think of something catchy and memorable. If you're like me and have a hard time committing to a name... Use your own! I knew that when starting my blog I would mostly be sharing travel related posts, and eventually wanted to incorporate lifestyle. Because of this, I decided to use my own name so I am not defined as a specific type of blogger and could branch out someday. If you're creating a blog for a specific niche I would recommend picking a name that goes a long with your theme. That way your blog will be more memorable and easy for people to find again and again!

Building Your Website:

Obviously you need to build a website and have a platform to do so. I personally use WordPress because I like the freedom of being able to customize everything right down to having .com at the end of my URL. VS. On WordPress.COM you are not self hosted and have little say in what you can customize which is great for some people that want to build a super easy website and not have to worry about the tech! You will also have "" at the end of your URL name. On WordPress.ORG you are self hosted and get to create your own website from scratch. You can pick your theme, your host, and everything else that will go into your blog. You will also have ".com" at the end of your URL instead of being tied to WordPress. 

Click HERE to learn more about WordPress or sign up to create a blog.

Getting a Host:

To have a website you also will need a "Host" to keep your website live. For my blog I use Bluehost to keep my blog going and I have absolutely loved it! The best thing about Bluehost is that you are able to call in for 24 hour assistance if something happens with your blog. They have saved me soooooo many times when my website has crashed or done crazy things on me.

Click HERE to go to Bluehost's website to learn more or sign up for hosting 

Get Your Blog Going:

Now its time to get your blog going! Spend your time creating your blog and perfecting every widget, color, and logo to make the blog of your dreams! Once your blog is ready to go it is time to make your first post! So what do you write about?! In every blogging book that I read they say to first create a "Hello" post. This post should consist of you introducing yourself and your blog to the universe. Say HELLO BLOGGING WORLD THIS IS ME AND I AM HERE TO STAY! After that you can go on writing posts about whatever your little heart desires! Easy enough right?

WRONG! Creating content is so hard especially when you are first starting out. Here are some ideas of things you can start of writing about to get your creative juices flowing:

-Hello/Welcome to my Blog 

-Goals for your year of Blogging

-Product Review

-Photo Collage

-Learning to do something new

-Favorite posts from other blogs

-A book you are reading

-Quotes that inspire you

-Your favorite music playlist

-Your opinion on a popular trend

Social Media:

Our best form of marketing these days is social media... And its free! Once you pick a blog name you need to get on every form of social media and get your username set in stone EVERYWHERE! This way it will be easy for people to find you on other platforms and recognize your name.

Secret Weapon:

I know every time I read a blog post called "How to Start a Blog" all they give me is the information that I just gave you above. Which isn't really that helpful because anyone could figure that out on their own! So this is what you REALLY need to know and what is going to make the biggest difference in the success of your blog:

Education?! I don't want to be back in school! Well peeps, you need to go back to school.... Blogger School! The best thing I have ever done for my blog is ditching the "How to" blog posts and invested. I invested in books, webinars, and online courses.

The online course that will change your life: Building a Framework by Abby Lawson.

Abby's course is an online step by step video course that teaches you everything from building your blog to monetizing it. She starts out with step by step tech tutorials to building a blog and all of the widgets that you need to use to make your blog a success. All of this information that I learned from this course are things that I still haven't seen ANYWHERE on the "How to" blogs.

Topics that are Covered in Building a Framework:

Email Marketing: How to convert readers into email subscribers, writing newsletters, and why email subscribers are the key to making money.

The Tech Side of Blogging: 20 tech videos to help you set up your blog with the widgets, edit pictures using photoshop and other editing softwares,  and avoiding common technical issues.

Creating Content: How to use SEO, create viral blog posts, and photo content for your blog.

Building Relationships: Collaborating with brands and why building relationships with readers and other bloggers is important. 

Social Media: How to focus your time on different social platforms along with building engagement with your followers on social platforms. This section also covers how to focus your time on different social outlets to help you work smarter not harder.

Monetizing Your Blog: Proven ways to earn money as a blogger including affiliate marketing, selling products, and working with brands.


Other Courses that Abby Offers:

10 Day Blogging Quickstart:

This course is a FREE 10 day course via email that will teach you the essentials of blogging. Things like branding your blog, blog photography, growing your email list, and 5 ways to make money on your blog.

Boosting Your Blog Traffic:

Another FREE guide that will teach you the types of content you need to boost your blog traffic!

Choosing Your Niche Webinar Series:

This course is only $10 and will help you define yourself as a blogger! In this course Abby helps you find out YOUR special gifts and talents that you can tap into to make your blog your passion. By honing in on your talents your blog is 100% more likely to be a success!


  1. mziqbal

    January 30, 2018

    Thank You Kelsey it’s a beautiful article ☺

  2. westcoastcitygirl

    January 30, 2018

    Great article. Good to hear about BlueHost, I have been eyeing transferring over to and using BlueHost. For, there is the option to not have the ‘’ on your URL, but it’s just a different plan option. Thanks for sharing Abby’s courses!


    January 30, 2018

    Thank you!


    January 30, 2018

    I would highly suggest .org and bluehost! I’ve never had issues and that’s what was recommended to me when I first started. Love it!

  5. nicholasquirkewas

    January 30, 2018

    Thanks for this Kelsey. There are some really good tips.


    January 30, 2018

    Thank you!😊

  7. Phase_Blog

    January 31, 2018

    So helpful! I never really thought about using online courses before! Are they worth the money?


    January 31, 2018

    They are sooooo worth it! I’ve honestly learned so much stuff that I couldn’t have figured out on my own. I feel like it would’ve taken me at least five years to get to where I am now within a year if I didn’t do it. I would highly recommend it!

  9. franjomunioz

    January 31, 2018


  10. adixonthomas2017

    January 31, 2018

    Great Tips! Thanks!


    January 31, 2018

    Thank you!😊

  12. mdhoffmannphoto

    January 31, 2018

    Interesting and Informative! I’ve never thought of having a host and not sure how that would improve my photo-blog b/c I am happy with the selfhosted But I will check out Bluehost to see how it can help. Thanks Kelsey!

  13. marcymadzikanda

    January 31, 2018

    Oh golly wish I had found you earlier 😅


    January 31, 2018

    It’s been a huge help to me! Mostly with getting traffic to my site and SEO optimization. Happy blogging!


    January 31, 2018

    Haha it’s never too late!

  16. Jhavinder Thakur

    February 1, 2018

    Thanks for sharing such a nice post…☺


    February 1, 2018

    Thank you!

  18. 米蘭雜記 taste of milano

    February 2, 2018

    Great tips! Love to read your blog!


    February 2, 2018

    Thank you!

  20. Elaine R Snyder

    February 3, 2018

    Kelsey, thanks for sharing this info–I am always looking for ways to learn how to boost my audience so I can eventually live on my writing. Really appreciate your thoughts on this subject!


    February 3, 2018

    That’s the goal! Happy writing!

  22. chicinattirexoxo

    February 3, 2018

    This blog post is sooo damn helpful!Thanks kelly❤️🙏 loads of love!All the best for your lifestyle blog!


    February 3, 2018

    Thank you! I hope you the best with yourself as well, I’m glad it helped !😊

  24. brokenanvil29325

    February 4, 2018

    Thank you, Kelsey. I just started blogging back in September, so I am still very new to all of this. One of my goals this year is to blog more, and to set up my website. I didn’t realize there even was a until I read this post. I will also check out the educational information you’ve suggested. Thank you, again and best wishes to you.


    February 4, 2018

    That’s awesome! Good luck on your blog this year, it will be such a fun project to get it set up! Let me know if you have any questions, happy to help😀

  26. UnleashingTheMind

    February 4, 2018

    Thank you I’m so knew to blogging and I am keen to learn I have lots to learn and I have MS related Short term Memory loss but here I can re read your posts as it takes Eli her to learn these days.thank you for your post


    February 4, 2018

    I hope it helps! Happy blogging!

  28. ourneverendingwanderlust

    February 4, 2018

    This is a greay blog, thank you for sharing!


    February 4, 2018

    Thank you!

  30. Himali

    February 7, 2018

    Thanks for the informative article

  31. annj49

    February 8, 2018

    Wow! Lots of good info here.

    I didn’t know much to start with but got helpful hints from seriously successful bloggers like Opinionated Man (OM).
    Thanks for sharing your tips!


    February 8, 2018


  33. kimco95

    February 14, 2018

    Thanks for sharing! I love this article of yours 🙂

  34. The Green Cuttlefish

    February 14, 2018

    Loved the article! As a new blogger it have a ton of info and some great guides that I’ll be checking out! Thank you for posting!


    February 14, 2018

    Thank you!😀


    February 14, 2018

    Good luck! I hope it will help!😀

  37. doublePie

    February 15, 2018

    a really nice article with useful tips. thanks


    February 15, 2018

    Thank you!

  39. doublePie

    February 15, 2018

    your welcome

  40. doublePie

    February 16, 2018

    your welcome

  41. Mary Naylor

    February 19, 2018

    Thanks for all the ideas as I’m new to blogging. “Building a Framework looks interesting.


    February 19, 2018

    It’s amazing! Definitely helped me out so much when I started…. and I still use it once a month to refresh or help figure out issues I have with my blog!

  43. ShellyLMHC

    February 19, 2018

    Great information. Your lovely blog proves you know your stuff! Will share this on my blog to help others.

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